Services Provided
Pinpointe Marketing is a full service consultancy that specializes in the sales and marketing of highly engineered industrial products. For clients with in-house marketing, we serve as an extension of your internal team by providing you with additional capacity, resources, expertise and skill sets to complement those of your internal staff.
Or, if you don't have a marketing group, you can outsource your entire marketing function to us and receive all the benefits of a world-class industrial marketing program without adding a single dollar to your corporate overhead.
Either way, some of the kinds of projects we often are asked to pursue by our clients include things like:
Landing Bigger Contracts
Learning how to go after bigger contracts can generate the kind of revenue it takes to break through the feast or famine cycles that plague so many small to mid-sized manufacturers.
Marketing Strategy & Planning
Strategic marketing plans; niche market plans; customer analytics market segmentation; strategic positioning, branding, marketing automation
Selling Strategies & Tools
Strategic sales plans; key account plans; trade show strategies/support; collateral materials; website development/marketing; catalogs; PR, Direct Marketing, sales presentations; etc
Sales Channel Development
Sales Channel selection & strategy; independent rep programs & recruiting; sales channel support programs, dealer support, distributor support and recruitment; etc.
Outsourced Marketing Manager Options
Need sales & marketing help but don't want to add overhead? Outsource the position to us...we'll serve as a true extension to your existing management team... for less than the cost of hiring someone internally.
Crisis Planning
Sooner or later it happens A fire or tornado takes out a plant;. A key product fails in the field, labor strikes, etc. When disaster strikes, we can help you minimize the damage and sell through the turmoil.